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Get ready for your best performance: feeling Alive.

Introducing the new cycling apparel that unleashes your ride

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ROAD COLLECTION

Wear the performance

Stylish design, the most advanced technical fabrics and the high quality of Made in Italy: that’s what we’ve combined into a line that is affordable but ready to make the difference in your performance.

GRAVEL COLLECTION

Adventure time

It is the result of research that has led us to combine passion for performance and love for nature, because gravel can be all of this. The slightly more generous fit, highly technical fabrics and extra pockets a to leave nothing to chance.

WINTER COLLECTION

Winter will no longer be a problem

The fundamental products for road use during your winter outings. Lightness, comfort and guarantee of truly excellent thermal insulation.

All Categories

Accessories

Bib Shorts

Jerseys

Man

Winter collection

Woman

Road collection

Gravel collection

Jerseys

Bib Shorts

Jackets

Vests

Socks

Gloves

A new journey begins

Do you know the excitement before starting a ride?
This is how we feel right now, as we are about to introduce Alive: a new line of cycling apparel born from the expertise of a passionate crew and designed to elevate your potential.

Are you ready for an amazing journey?

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CRASH POLICY

Get 40% off a new kit.

SUSTAINABILITY

We respect the environment minimizing waste in our production process